(book)Mark My Words!
I love being excited to the point of giddiness, and that's pretty much where I am right now. And, what has me so excited? Is it a new trick? A new business opportunity? A new flurry of bookings?
Several years ago I gave out bookmarks at the end of each Summer Reading Program magic show and the response was, well, lukewarm at best. It was just a simple bookmark with my picture on both sides and a message to encourage reading.
Well, I'm happy to say that I've upped my game. Earlier this week I ordered 10,000 bookmarks that not only serve the intended purpose, but also contain a very cool magic trick printed right on the bookmark. Kids (and adults) will love it!
But wait...there's more!
Walt Disney was a big fan of "plussing" things. In other words, he'd create a great attraction and then "plus" it by adding something more. I've been a big fan of that philosophy and I hope it shows in my shows. But it's also going to show on the bookmarks. Not only is there going to be a magic trick on the bookmark, but there will also be a link where children and parents can go and experience another interactive magic trick.
Although it's tempting, I won't be posting a picture of the bookmark on this page. However, I will be sending a sample bookmark to libraries who have hired me along with posters and an invoice in April.
And what's the price of these bookmarks? Nada. Zilch. Zero. Nothing. Whether you have 4 or 400 people attending the show, there won't be an additional charge for the bookmarks.
The 2020 Summer Reading Program may have been a bust, but I'm doing everything I can to make sure that your guests have a FANTASTIC experience in 2021.
Happy New Year and stay safe!